The 2014 season will see the return of Ducati (the winners of 31 world titles in World Superbike, composed of 17 Manufacturers and 14 Riders titles) in an official capacity to the World Superbike Championship. Ducati will also re-establish its collaboration with Feel Racing, the logistical and organisational structure based in Crespellano, in the province of Bologna, a relationship that was interrupted in 2010, the last year in which the Bologna-based manufacturer participated in the production-derived series as a factory team.
On stage to present the season’s plans and technical innovations were Claudio Domenicali (CEO Ducati Motor Holding), Luigi Dall’Igna (General Manager Ducati Corse), Paolo Ciabatti (Sporting Director Ducati Corse), Ernesto Marinelli (SBK Project Director) and Team Manager Serafino Foti. A clear and tangible sign of how important it is for Ducati to have its red machines return as frontrunners in the World Superbike championship.
Next to take to the stage were the two Ducati Superbike factory riders, 26-year old Welshman Chaz Davies and 24-year old Italian Davide Giugliano, on hand to unveil the 2014 version of the 1199 Panigale with its new racing livery that includes the team’s main sponsors TIM, Fiamm, Valsir and Diadora.