Voltcom Crescent Suzuki launches 2014 campaign

Eugene Laverty and Alex Lowes unveiled their 2014 eni FIM Superbike World Championship steeds in front of a packed crowd of team partners, press and fans at Crescent’s headquarters in Verwood, Dorset, last night.

Ex-Crescent Suzuki rider turned TV presenter James Haydon oversaw proceedings, as Team Manager Paul Denning introduced the audience to his star line-up for 2014. Laverty and Lowes revealed their targets for the season ahead before uncovering the Yoshimura-powered GSX-Rs they will use to begin their challenge against some of the world’s best racers in a fortnight’s time. Shining in its blue, white and red design, the Suzuki GSX-R1000 was well received by all present and revealed the Voltcom Group logo, the team’s new title sponsor for the 2014 season.

Voltcom Crescent Suzuki squad introduced it’s new sponsors, allowing the audience to gain an insight into the two racers spearheading this year’s challenge.

A question-and-answer session led by Haydon preceded a meet-and-greet autograph and photo opportunity for the attending fans, while the Crescent Motorcycles’ staff were on hand with numerous retail offers across the Suzuki range of machines and merchandise.

Voltcom Crescent Suzuki will now prepare to travel to Australia ahead of the opening round of the eni FIM Superbike World Championship at Phillip Island on 23rd February and the official pre-season test commencing on the 17th February.

Eugene Laverty:
“The atmosphere at the 2014 team launch was fantastic! Our entire Voltcom Crescent Suzuki team really want to win and the fans have been incredibly supportive. I enjoyed seeing our bike in the new livery for the first time. My mind is on Round One now as we’re geared up and ready to go racing.”

Alex Lowes:
“It has been a really successful evening for the whole Voltcom Crescent Suzuki squad. The support from the fans has been brilliant and, in its new colours, the Yoshimura-powered GSX-R is going to be one of the nicest looking bikes on the 2014 World Championship grid. I can’t wait to get to Phillip Island now, get out on track and in the thick of the action.”


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